Tom Davidson is the founder of Automated Data Pipelines (ADP).
Tom graduated from Macquarie Uni in 2019. His studies included:
He finished in the Top 1% for the majority of his units; placing on the University merit list & winning several awards for academic achievement.
Following University, Tom worked at a small Corporate Advisory in Sydney, predominantly covering ASX listed precious metals companies. He was then & still-is a huge Gold-Bug.
Tom had a small stint as a farmer, where he battled two consecutive years of floods (Video below)
After realising his income couldn't be dependent on the weather and choosing instead to pursue farming as a hobby. Tom decided to play to his strengths.
In July-2023 Tom began offering his skillset to SMB's around Perth. Consulting as a freelance Data-Analyst & Automation specialist. The title of 'Specialist', was of course self-proclaimed.
Through discovery, trial & error, project deliveries, feedback from clients & many, many long-nights, the service offering evolved.
Throughout the two years as a freelancer, Tom developed quite a high-value skillset. (See Testimonials or Video demonstrations posted on LinkedIn)
In July-2025, Tom incorporated ADP & began trading under the corporate entity. By that time, he'd seen enough to understand the opportunity that lay ahead.
We offer something that all businesses increasingly have a need for, but most SMB's simply lack the staff or the dedicated know-how to do it.
Larger businesses that do have dedicated Data-Analysts, are often lacking capacity and not practicing the simple approach that our clients appreciate.
As of early 2026, we've delivered projects to clients across the following industries:
Across all of those projects, the same themes emerged again & again.
Specifically, two overarching themes presented everywhere, almost without exception:
Our clients range from under $5m annual revenue to north of $100m. So far, the approach applies regardless of industry or size of business. And from discussions with larger, but not-engaged businesses, the exact same issues exist, just on a much bigger scale.
Point being; No matter how fancy/expensive/complicated your new ERP system is.. your data always ends up in Excel, being manually processed by your team and then visually inspected by you. We don't fight that trend, we embrace it.
We don't do Macros, and rarely do we use Excel formulas. Most of the value we deliver, leverages Excels 'PowerQuery' module and a little-known query language called "M".
It's definitely niche, PowerQuery and the M language. They're used in only two programs, Excel & PowerBI.
Relative obscurity & technical complexity aside.. It's the ability to build data-pipelines off of system-exports, that our clients pay us for.
From the first meeting, we aim to come away with a trial project, fleshed out and ready to scope.
Ideally something big, but usually something we believe solvable in a week.
Maybe there's an important dataset that you'd like to view more clearly, like that weekly WIP report you always seem to be waiting around for from Finance.
Or perhaps it's a sales dashboard, because for all the bells & whistles, your CRM's "analytics module" just aint it.. You just want to see your sales teams performance, relative to their targets and/or each-other. Maybe with a customer-grouping or job-type categorisation too.
Or maybe it's automating the 7th step in sub-process A of your Mongolian, cattle-herder client onboarding process.
"Why automate the 7th step in sub-process A of our Mongolian, cattle-herder client onboarding process?" You may ask..
Because the 7th step in sub-process A of your Mongolian, cattle-herder client onboarding process, takes up a disproportionate amount of your time. And if you knew you could automate it tomorrow, then that'd be right at to the top of your agenda.
And for whatever reason, you seem do alot of business in the cattle industry in Mongolia. So by automating this one specific step, you'd improve your overall service-offering, thereby gaining a competitive edge in the central-Asian beef game. (#winning)
Point of that whole spiel is this.. It's arbitrary.
We're outside observers to your business, we come in, armed with the knowledge & practical experience from doing what we do.
We look for things where we can say "I can help you with that immediately" and it's the best news you've heard all week.
Regardless of the chosen project. We then scope it, quote it, build it, test it & deliver it.
After that, we can continue working together on a no lock-in monthly retainer. You're able to end/halt the engagement at any time for any reason. As a matter of principal, we'll also refund that months fee.
If that sounds reasonable to you, give me a call on 0426 943 845 or you can flick me a note at: tom@automated-data-pipelines.com.au
NOTE; We serve just one master per industry (regionally specific).
If you're a Founder-led SMB in Perth that's been operating for a decade or more, and:
Then you are Exactly the Type of Business We Like Working With.
We love working with founders. Which is fortunate, considering that multi-decade old, founder-led SMB's are exactly the type of business where we add the most value.
Due to the speed of decision-making. If the founder says "Yes", it's a Yes. An older business likely operating with engrained procedures, created 5+ years ago. And in SMB's up to $100m revenue, there's sufficient historical data to work with, plus substantial operating leverage to any data-driven improvements.
Industries that are of particular interest to us: